Have influencers on social media created a new career field worthy of formal education?
A growing number of universities are looking at classes and majors aimed at giving influencers the skills needed to spot misinformation, communicate effectively with audiences and understand business contracts they could enter.
“If people are serious about wanting to do a career in influencing or online content creation, they have to know that there is more to it,” said Jessica Maddox, co-director for the Office of Politics, Communications and Media at the University of Alabama, who has started a class on the subject called Social Media Storytelling.
Read more at The Hill.
