P1 Learning Partners with State Broadcasters Associations to Launch Student Program

Broadcast sales certification program available to complement college coursework, help cultivate new radio/television talent
Friday, July 20, 2018 - 12:00 am

OVERLAND PARK, Kan. (July 9, 2018)–P1 Learning is partnering with State Broadcasters Associations to launch the P1 Futures Program to draw juniors and seniors from universities nationwide into radio and television.

The P1 Futures Program is designed to educate college students on a career in broadcasting with a focus on broadcast sales. The two-week “pop-up” curriculum will complement existing sales course material as P1 Learning collaborates with colleges and instructors to cultivate new talent in the broadcast industry.

“We’re trying to respond to an ongoing need of member stations,” said Jim Timm, President and Executive Director of the Nebraska Broadcasters Association. “Having done this for the past five semesters, we’re finding an increased buy-in of interest from students.”

The P1 Futures Program includes up to 50 training videos, testing materials, webinars, two-way video communications and classroom visits from broadcast professionals. Students will receive a certificate of completion to indicate to stations and companies that the prospective employee received adequate sales training.

“There are good salespeople out there. We just have to be proactive in recruitment as an industry,” said Owner and CEO of P1 Learning, Speed Marriott.

To date, the P1 Futures Program is financed by State Broadcasters Associations with the intent to extend the opportunity to broadcasting companies that look to be proactive in hiring quality salespeople.

About P1 Learning:

P1 Learning is an eLearning company based in Overland Park, KS that focuses on being the broadcast industry’s “first preference” for fun, simplified online training. P1 Learning offers a fully customizable curriculum covering topics such as management, sales, customer service, business skills and more to ensure that on-the-go business professionals are reaching their maximum potential.