Partnership between iModules and State of Wow

July 10, 2019 | iModules

iModules, the higher ed fundraising and engagement leader, in partnership with State of Wow, a strategic consulting firm specializing in day of giving campaigns, will bring a comprehensive collection of fundraising tools, guidance, and support to educational institutions. As a preferred partner, State of Wow will leverage iModules integrated toolkit—Encompass—to provide customized strategic consulting, tactical planning, and engaging content to customers as an add-on service, ensuring successful Day of Giving campaigns.

“We are constantly looking for ways to increase our value to our clients. The strategic guidance from the experts at State of Wow and the powerful tools from iModules deliver all the support an institution needs to run its best Day of Giving campaign yet,” said Craig Heldman, president and CEO of iModules.

State of Wow was established in 2018 after the core team’s storied success of fundraising at Purdue University. The institution continues to see exponential fundraising growth, experiencing a 33% year-over-year increase during its 2019 event, Purdue Day of Giving, which brought in $41.6 million. Their strategies behind increased engagement with target audiences resulted in 22% growth in gifts with 21,420 gifts received. Students, young alumni, faculty and staff, parents and international audiences have all shown increases in engagement and giving.

“Not only do we understand the best tactics for running record-breaking giving days, but our efforts also enhance alumni communication and engagement long after the campaign has concluded,” said Greg Kapp, co-founder and managing director of State of Wow. “We create this long-term impact through an audience-first approach, taking into account the opportunities and challenges of the unique school.”

Since 2002, iModules has given higher education institutions the power to make more strategic, data-driven marketing decisions that foster alumni engagement and elevate giving through its Encompass platform.

About State of Wow
State of Wow is a strategic consulting firm founded by the architects behind Purdue University’s record-breaking Day of Giving. State of Wow knows how to use its experience with successful content-driven fundraising efforts to drive results. Learn more at

About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at