NASCAR’s best tradition moves along to tackle college football

August 16, 2019 | Forbes

NASCAR should already have a good idea about how popular college football is on Saturday nights in the fall. Just three years ago, Bristol Motor Speedway, one of NASCAR’s most famous tracks, held a non-conference game between Virginia Tech and Tennessee that drew 156,990, an NCAA single-game record by far.

Although the stands at Bristol enclose a half-mile racetrack, making it a little harder to see the field than at a typical football stadium, the “Battle of Bristol” was an enormous artistic and commercial success. It was a novelty, but it was also a football game between popular teams from neighboring states.

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