Access and Engage UB’s Powerful Audience with a Fully Integrated Network of Marketing Solutions
Higher Education decision makers and influencers actively use our content and participate in our industry-leading events when seeking vendor partnerships to address their needs.
UB media connects your brand with higher education leaders at every step in their buying journey. We use our deep audience knowledge and market expertise to leverage the trusted relationships we’ve built in this space, for your brand.
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UniversityBusiness.com — Our site enables deep engagement with advertising content and more premium opportunities to meet your marketing goals.
Print and Digital Magazine — More than a media brand, UB is a trusted resource for higher education leaders, focused on solutions and committed to helping them implement best practices from institutions across the U.S. UB magazine’s print and digital editions reach 75,000+ college and university decision-makers per issue.
Increase your brand’s visibility with our qualified subscriber base. Native and display advertising solutions in UBs expertly curated newsletters engage readers with your brand in a format that inspires trust and spurs action. View details and specifications.
|Connecting with the widest audience of college and university leaders in the resource they rely on – and respond to – every weekday.||Educating and informing higher education decision-makers with the latest news and upcoming trends in the fast-growing world of academic esports.|
|Tailored specifically to the leaders responsible for purchasing and implementing technology solutions for their institutions.||Providing a deep content experience in a collection of the week’s most important higher education stories.|
Targeted Content Solutions and Lead Generation
We deliver brand contact across print and digital platforms that captures interest from your designated target audience and maximizes lead acquisition.
Content Syndication — Leverage UB’s highly targeted promotional strategies to drive engagement with your content.
Account Based Marketing — ABM takes a strategic approach to target your defined organizations and decision-makers.
High-Yield Digital Ad Targeting — Ensure that your ads are viewed on the trusted sites your targets frequent, for zero waste.
CONTENTEDU, UB’s content studio, employs an experienced team of education writers who can develop relevant and compelling multimedia assets to support your marketing strategy.
Case Studies | White Papers | Articles | Infographics | Interviews | Thought Leadership Q&A
Web Seminar — An interactive experience to boost your sales pipeline and drive quality leads. We offer varying content and pricing models to meet your strategic marketing needs.
Market Intelligence Survey — Our content team will develop a brief survey to measure the pulse of your target market, and deliver a custom report with a summary of survey findings. The ContentEDU studio can leverage those findings into a custom content asset and deliver it to your targeted audience with a lead generating campaign.
Events and Conferences
We offer exhibit and sponsorship opportunities at live events that are directly aligned with the leading media brand in the higher education market and programmed by noted educators with a strong understanding of the audience and current trends.
Showcase your product or solution to more than 1,000 higher education technology decision-makers at UB Tech® and connect with the leaders who recommend or make the purchasing decisions for their institutions.
The Academic Esports Conference & Expo® will bring together a unique mix of more than 1,000 education and video gaming experts for in-depth learning sessions, hands-on training, and networking with peers and exhibitors.
Let’s get started. Contact your UB Account Manager to begin building your custom marketing program today.