UB op-ed: Annual E-Expectations report gives marketers heads-up on prospective students
Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even current students. So keeping up with […]
UB op-ed: Developing a cohesive earned media strategy for your capital campaign
It’s thrilling to be associated with an institution when a capital campaign is launched. The campus environment becomes electrified. Capital campaigns spark enthusiasm among the academic community and rally supporters, […]
The advantages of social media for college presidents
Marylouise Fennell, former president of Carlow University, and Virginia Wesleyan President Scott D. Miller discuss using social media platforms as a cost-effective way to reach your target audiences while promoting your institution’s brand. Those who don’t employ social media are missing out on ways of communicating efficiently and quickly to stakeholders. What’s not to “like”?
3 steps to reduce your Title IV false claims risk
Federal grants and loans provided under Title IV programs are especially susceptible to FCA violations because of the extensive requirements that attach to these funds. You can reduce your institution’s Title IV FCA risk by adhering to simple guidelines.