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If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact […]
Starting July 1, Katherine A. Rowe will begin her tenure as the 28th president of William & Mary in Virginia. Rowe currently serves as provost and dean of faculty of […]
Leading the charge: 12 representatives from all departments at Baldwin Wallace University in Ohio Phase 1 (three years ago) The team began with an “amnesty period” in which members showed each […]
As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.
If there’s one thing small college purchasing managers know for sure, it’s that they have to be smart about a lot of things. “At larger schools, people in purchasing have […]
Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don’t have much fundraising experience. Yet in today’s climate, non-tuition […]
Contrary to popular misconception, our student-athletes in higher education are persisting and completing their programs of study on time. According to Gallup and collegiate athletic association reports, student-athletes actually outperform […]
When it comes to space utilization, what is one aspect that higher ed institutions may not necessarily be thinking about but should consider? “Current trends in wellness combined with the […]
From 2007 to 2016, higher ed campuses grew by more than 10 percent in building space, outpacing the 8 percent growth in enrollment during the same period, according to the […]
How you go to college matters more than where you go to college, says Bentley University President Gloria Cordes Larson. In her book Prepared U (2017 Jossey-Bass), Larson says institutions […]
In your experience, what is the biggest challenge for college dining halls in operating separate locations or kitchen areas dedicated to serving students with special diets? “Kitchen space presents the […]
Classrooms, libraries and residence halls may appear to be the key points of interest on campus tours—but dining halls can generate even bigger buzz. Students scrutinize menus, looking for labels such […]
Are data silos a big problem in higher ed, and what are the most important reasons for taking them down? “It’s common to see a divide between interests in graduation […]
There’s a new kind of nontraditional college student in America, with elementary school kids being seen increasingly on American higher ed campuses.
Leading the charge: Office of Institutional Research at Shawnee State University in Ohio Phase 1 (recently completed) The three-person office built relationships with the finance office, registrar and admissions office […]
After the Virginia Tech tragedy, colleges began to build teams of administrators and faculty to better recognize and support distraught individuals on campus. At Augusta University in Georgia, the Campus […]
Half of community college students report transferring as a goal but have never taken advantage of transfer advising, says a 2018 national report by the Center for Community College Student Engagement. Returning learners, however, […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long […]
Public higher education has faced significant turning points over the last 70 years. The mid-century GI Bill that cemented higher education’s place as a public good and a private gain […]
Community colleges bet on a wide variety of scheduling options to attract and retain students whose lives are already filled by jobs and families. Late-start courses that commence a few […]
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University Business
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