How to avoid sabotaging your enrollment success

There’s probably a giant line item in your budget for viewbooks, mailers, postcards, program info packets, posters—and there’s an even bigger line item for postage. Cut it. Reduce frequency, economize language, create experiential, small viewbooks not novels, and think about how print can plug into a digital strategy.
September 17, 2019 | By Tom Ryan, via University Business

There’s probably a giant line item in your budget for viewbooks, mailers, postcards, program info packets, posters—and there’s an even bigger line item for postage. Cut it. Reduce frequency, economize language, create experiential, small viewbooks not novels, and think about how print can plug into a digital strategy to create impact.

Read more