Google just changed the higher education game

By: | September 14, 2020

Google recently announced its Google Career Certificates program, and it’s making waves in the pond of higher education. Among its other ambitious undertakings, Google is starting to act like a university, offering short, profession-specific credentials that can be completed in as little as six months.

Want to become a Data Analyst or a UX Designer? How about a Project Manager? Google Career Certificates provides a pathway to these well-paying jobs — no college degree necessary.

Don’t get me wrong. I don’t think students will turn down Princeton to get a six-month Google Certificate. But it is a game changer because it forces colleges to think beyond the four-year undergraduate degree to create products that deliver education when, how and where people want it.

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