Don’t be afraid of the bad ones: Bringing customer reviews to higher ed
The modern customer is a stealth shopper, conducting as much research as possible on their own before ever engaging with a service provider. In higher education, this phenomenon is leading institutional leaders to rethink their enrollment strategies, looking to emulate how eCommerce giants like Amazon serve their audiences. And one major element of the shopping experience Amazon provides is in customer ratings and reviews. Modern students now expect reviews, even for programs and courses. But it is important that they are authentic and verified.