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#ivorytower—The CNN Films broadcast of “Ivory Tower” on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December. When the piece first aired publicly, many […]
Azusa Pacific University in California first used the #iHeartAPU hashtag in 2011 to hype up orientation, where students get T-shirts with the phrase. Incoming, current and prospective students and alumni […]
On April 22, College Republican National Committee chair Alex Smith appeared on a Fox News program to launch the #MyLiberalCampus hashtag campaign. In the same segment, an Eastern Connecticut State […]
An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006. The campaign, like a first-place blue ribbon, “celebrates our athletic successes and […]