College education ‘opportunity cost’ depends on where you live

July 17, 2019 | Bloomberg

The Grammy Award-winning song from the 1960s “Do You Know the Way to San Jose?” may be more relevant today than ever — at least for university graduates seeking to maximize their investment in education.

San Jose, California, is where graduates with bachelor degrees have the highest premium compared to those who maxed out with a high school diploma, according to a Bloomberg gauge that tracks “upward mobility” in nearly 400 U.S. metropolitan areas.

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