Admissions

Digital Content Strategies That Boost Enrollment in the Age of AI

Date & Time: Tuesday, May 21st at 2 pm ET

In this 20-minute UB Ed Talk, learn how generative AI is impacting higher ed admissions marketing, as viewed through the lens of web content best practices. An expert in higher ed content strategy will provide practical takeaways for using this evolving technology effectively, and will describe some recent changes to the way search engines use AI to crawl, ingest, and interpret content.  

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Murky data and secretive practices have prevented the public from understanding the true extent to which legacy admissions affect enrollment on a national scale.

This report plays devil’s advocate to the momentum on test-optional policies

After studying first-year Ivy-Plus students' admissions records and grades between 2017 and 2022, Harvard-based Opportunity Insights found that student's test scores are a far more significant predictor of collegiate success than their high school GPA.

FAFSA delayed until Dec. 31: How does this complicate your admissions team?

With the flurry of higher ed staff processing and packaging aid offers, reviewing financial aid appeals and counseling students on the changes, NASFAA is asking the Department of Education to work closely with financial aid offices to protect underresourced students from the lightning-quick turnaround. 

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