Marylouise Fennell, a former president of Carlow University in Pennsylvania, is senior counsel for the Council of Independent Colleges and principal of Hyatt Fennell, a higher education search firm. Scott D. Miller is president of Virginia Wesleyan University in Virginia Beach, Virginia.
Marylouise Fennell, former president of Carlow University, and Virginia Wesleyan President Scott D. Miller discuss using social media platforms as a cost-effective way to reach your target audiences while promoting your institution’s brand. Those who don’t employ social media are missing out on ways of communicating efficiently and quickly to stakeholders. What’s not to “like”?
