Freed from the Digital Divide
Higher education is firmly wedged between two worlds: the theories and foundations behind the teaching and education business is the same, but the methods of delivery and relevance continue to change. Whether your goal is to inspire students to choose your school, or build clout by publishing your university’s research, or invoke a response from alumni donors, how you reach and inspire your audience is shifting to the digital realm. Among some it is causing a severe digital divide between the education industry and its audience. However, universities and colleges can keep up with the trend while also keeping an eye on tightening budgets with strategic digital publishing.
In this web seminar, we will explore methods of engaging new audiences and achieving goals for growth. We will seek to answer questions such as:
- How does the design of a digital magazine compare to the design of your typical website?
- How does a digital brochure or magazine fit in with your overall online presence?
- Does a digital version promote growth?
Scheduled speakers:
Rachel Coker, Director of Research Advancement, SUNY-Binghamton
Sherri Miles, Higher education communications and publishing consultant
Who will benefit:
Presidents, publication directors, advancement and alumni relations officers, admissions directors. Anyone may attend.
