Higher education admissions leaders today must navigate the challenges of three major trends: the shift to non-traditional learners, students shopping around for their education, and students moving away from ‘seat time’ as the primary way to obtain their degree.
Every institution has a fundamental need to communicate with a variety of audiences - students, alumni, faculty, sports fans, parents and more. Mobile technologies have the potential to extend both the reach and effectiveness of these higher ed communications, but it can be challenging for college and university leaders to map out a successful mobile strategy.
College game days are a huge opportunity to demonstrate your campus’s commitment to sustainability. But the sheer number of fans and students in the stands – and the volume of waste they generate – can make greening game days a challenge.
Arizona State University went live in July 2011 with a new CRM system for recruiting students across all its campuses and throughout the world, transforming its admissions and marketing and enabling ASU to engage students globally on multiple levels.