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Institutions are increasing efforts to equip those in a broad array of campus leadership positions with the skills they need to identify and woo potential donors.
Helping mid- and senior-level campus administrators gain comfort and experience with fundraising
Even schools not matching the typical profile are getting large gifts by engaging donors in creative ways
Colleges and universities creating their own crowdfunding platforms
More than 165 college and university presidents have signed an open letter coordinated by the Association of American Universities (AAU) and the Association of Public and Land-grant Universities (APLU)

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