Web 2.0

Interactivity, Data Mining, and the Future of Digital Signage

Considering content and the possibilities of DOOH

If you were to travel 10 years into the future and walk onto a college campus, what would you expect digital signage to look like? I’m not sure what it will look like, but what I do know is that my two young sons will want to interact with it. Steve Jobs left me a legacy of listening to endless fire truck videos; clips of animated cars, trucks, and trains speaking in German, Dutch, and Japanese; and video updates of the latest in dancing robots (“bebots,” as my 18-month-old calls them).

ERP in the Ethers

Cloud computing is gaining acceptance, but is it core ready?

Acceptance of cloud computing—the practice of storing data in off-site servers rather than on campus—has been growing by leaps and bounds, at least in some areas. “It’s growing in the areas easier to rip and replace, such as CRM,” says Stan Swete, chief technology officer at Workday, which offers HR and Payroll systems through software as a service (SaaS).

One Design to Rule Them All?

Responsive web design in higher education

Unless you have the print issue of University Business in your hands, you might be reading these lines on a wide array of different devices: smartphone (iPhone, Android, BlackBerry), laptop, desktop computer, tablet (iPad, BlackBerry PlayBook, Kindle Fire), game console (DS, Wii, Xbox, etc.), or widescreen TV. Maybe soon it’ll even be appearing on your refrigerator door.

Talk about options…

5 Things Administrators Must Know About E-Commerce Now

Campus e-commerce sites actually have a marketing edge over retailers’ online stores, but only if departments and IT pay attention to the back end.

When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.

Online Student Engagement Success Stories

A Community College Research Center study found that, at community and technical colleges in Washington state, students enrolled in online courses didn’t fare as well as those enrolled in face-to-face or hybrid courses. But better student preparation, faculty development, online support services, and other resources can close the gap. Here is what a few community colleges have done to implement those practices and help students be successful in online courses.

Web Analytics for All

As technology advances and the economy declines, campus leaders become more aware of the importance of using website analytics to make decisions. As recently as three years ago, administrators were not even thinking about analytics, says Phillip Ice, vice president of research and development for the American Public University System. “Now they understand the need and know they have to pay attention to it because of the economic climate.” Everyone from the provost level up realize they need to understand what contributes to a successful web presence, so they can better manage budgets.

Website Navigation Considerations

Once visitors get to a college or university website, the aim is to keep them there. Keep in mind that they might not know what questions to ask and probably don’t have time to read, says Stephanie Geyer, associate vice president of web strategy services at Noel-Levitz. “They just want to get to pieces of content quickly and institutions struggle to provide that.” Here are some tips for ensuring navigation doesn’t negatively impact the time that visitors spend on your institution’s site.

Assistive Technologies Don’t Bypass Learning, They Improve It

Mainstream colleges and universities could benefit from increased use of assistive technologies for learning, but there are some educators who feel that allowing students to use assistive technology is like cheating.

As someone who works at a college where these learning tools are used every day in every class, I’d like to clear up this major misconception. These tools simply facilitate learning, and all of us, different and “normal” learners alike, should understand what the tools can do for us.

NYC Land Up for Grabs

Proposals are in from institutions vying to build a tech campus in the “city that never sleeps” as part of the “Applied Sciences NYC” initiative. It’s the beginning of an effort to bring New York City to the forefront of technology start-ups and innovation. The request for proposal was announced in July by Mayor Michael R. Bloomberg and other members of his cabinet, and the initiative will provide a university, institution, or consortium city-owned land and up to $100 million to cover building costs.

Now Try This: A Mobile (Admissions) App

A Prospective student attending an open house or career fair, who has just finished the LSAT, or even who has some time on a train commute can apply to Atlanta’s John Marshall Law School on the spot—via smartphone or tablet. Officials there say it’s the first law school in the country facilitating the application process through the use of portable devices.

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