Carroll University, Wisconsin's oldest four-year institution of higher education, aims to provide students with "a vibrant academic experience," says President Douglas N. Hastad. "Our goal is to help students succeed by supporting them as they pursue their degrees." The University recognizes that retaining students is just as important as enrolling new students, and more cost-effective than recruitment. The university is committed to helping students graduate, and to maintaining enrollments that will sustain the institution during challenging economic times like these.
A commitment to reaching out and meaningfully connecting with its students has prompted Chicago-based DePaul University to implement a customer relationship management (CRM) tool traditionally used by businesses to generate more customers.
Things are changing rapidly in our society and economy and on campuses. The status quo has starting to become more of the status qua. What was once truth, fact, or really more belief and certainty are being replaced by new realities. And those realities have even started to be felt on college campuses where we all worked so hard not to let change in even though we felt perfectly at ease telling everyone what they needed to change.
Hardly a day goes by without a college announcing jobs, programs, or spending cuts. You would think with all the brainpower at our colleges and universities they would be able to come up with better solutions than lopping off people, sections and services to students. But they don’t seem to. Why not?
Student retention is one of the most important issues facing higher education today. With one-third of college students dropping out of school each year, it's a topic universities across the country have noticed, but few have found a workable solution to the problem. Admissions offices are already stretched to the breaking point, budgets are tight across the board, and developing and instituting a feasible student retention program can feel like an insurmountable challenge.