We thought at first it was the bounce book authors get when the timing is right for their titles, in our case, Turnaround: Leading Stressed Colleges and Universities to Excellence, (Johns Hopkins University Press, 2009).
Yet, we sensed a micro-trend among small, religious institutions looking for everlasting spiritual redemption and long-term economic viability. Indeed, well beyond viability, this new breed of contemporary Christian colleges have intentionally developed new revenue streams—providing financial replenishment for faith-based, liberal arts residential campuses.


