CRM

Federal regulations meant to ensure that students at for-profit colleges don't come out of school crushed by debt and unable to find a job seem to still be taking a toll on the industry, financial analysts said.

A Pew Hispanic Center study last year revealed that the rate of Hispanic college enrollment grew by 24% from 2009 to 2010, driving enrollment among total U.S. 18- to-24-year-olds to an all-time high of 12.2 million.

Prospective students and their families around the globe can now walk through Yale’s campus–right from the comfort of their homes–via several platforms including Yale’s website, Facebook page and smartphone mobile apps. Recognizing the fact that students are evaluating campuses online and that many outstanding candidates lack the time and resources necessary to travel to visit Yale’s campus, the university recently partnered with virtual tour company YouVisit to offer guided tours of the historic institution. Yale is the first school to offer online visitors four different, customized walking tours of its campus, including a general campus walking tour, a residential college tour, a sciences tour, and an athletics tour.

The University of Georgia has licensed a suite of software solutions and services from Ellucian to help deliver personalized and intuitive online access for learners while also delivering key administrative functionality to help the university support student success.

Fordham University has joined the Reeher Platform, the first shared management system dedicated to higher education fundraising in which features and tools added for one customer benefit all. Located in the Bronx, New York, the private Jesuit university serves 15,000 students and more than 170,000 alumni, parents and friends.

CollegeAmerica to Implement CampusVue Student, CampusVue Portal, CampusVue Performance Analytics and Talisma CRM Solutions

Aiming to become Manitoba’s preferred choice for students seeking technical-career education, Winnipeg Technical College has selected CAMS Enterprise, the “disruptive” academic enterprise resource planning system from Three Rivers Systems Inc., to power its entire student lifecycle.

As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns. Many of these tactics have traditionally been used by for-profit schools.