Branding

After being announced as a host venue for the Vancouver 2010 Winter Olympics, my colleagues and I at The University of British Columbia (Canada) began preparations for the thousands of visitors expected to come see the Olympic torch relay and attend events at the Doug Mitchell Thunderbird Sports Centre.

When the PT Kizone factory in Indonesia went out of business in January 2011, 2,800 people lost their jobs. Most of the factory’s international clients fulfilled obligations to pay into a $3.4 million severance pool for the workers. One company that did not is sports apparel maker Adidas. As of mid-December, Adidas had refused to pay $1.8 million dollars owed to the workers.