Campus Management

Driving Global Recruitment with Advanced CRM

By employing a flexible, configurable CRM system, university administrators can better manage employees and maximize recruitment potential

With the goal of attracting high numbers of international students, Arizona State University needed a solution to interest prospective students on multiple levels. With Campus Management’s Talisma CRM system, ASU was able to transform its admissions and marketing processes by streamlining and automating certain communications. In this web seminar, originally presented on January 17, 2013, an administrator from ASU described how the institution optimized recruiter productivity, as well as maximized student engagement through the utilization of multiple communications channels.