Student-athletes at the University of Kentucky and most at the University of Louisville surrender their online privacy to their coaches under a social media monitoring system used by both schools and others across the country.
As a condition of participating in sports, the schools require athletes to agree to monitoring software being placed on their social-media accounts. The software emails alerts to coaches whenever athletes use a word that could embarrass the student, the university or tarnish their images on services such as Twitter, Facebook, YouTube and MySpace.
U of L flags 406 words or slang expressions that have to do with drugs, sex or alcohol. The University of Kentucky flags a similar number, of which 370 are sports agents’ names.
The words range from the seemingly innocuous “pony” — a euphemism for crack cocaine — and “panties,” to all manner of alcoholic drinks and sexual expressions.