U of Colorado: Ralphie's Image Reserved For Competition, Not Letterhead

Monday, February 13, 2012

The University of Colorado is reining in the use of its Ralphie logo, saying the buffalo's image is reserved for competition.

That means the signature buffalo is fair game for the athletic department and even acceptable if, say, budding engineers want to use a Ralphie decal when they're competing in a solar car competition.

But, for example, academic departments shouldn't use the beloved buffalo on their letterhead, and the University Memorial Center can no longer purchase new uniforms with Ralphie's logo for its food service workers.

"We're trying to keep Ralphie in the realm of sports and competition," said Frances Draper, vice chancellor for strategic relations on the Boulder campus.

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