TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange™

Friday, February 17, 2012
Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, financial products and education. Effective immediately, TruSignal’s Ideal Audiences, built using patented predictive analytics and aggregated real-world first- and third-party data, are now publicly available for purchase on the BlueKai Exchange, the largest marketplace for anonymous third party audience data.

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