Rutgers Does Poor Job Of Marketing Itself, New President Says

Thursday, September 6, 2012

Rutgers University needs to do a better job selling itself to students, the state and the rest of the nation, the school’s new president said Tuesday.

In his fourth day on the job, Robert Barchi outlined his plans for the state university in an hour-long conversation with reporters outside his office in Old Queens on the New Brunswick campus.

Barchi — an Ivy League-educated physician and former president of Thomas Jefferson University — said Rutgers has a lot of great qualities. But the 58,000-student university does a poor job of marketing itself.

"There isn’t any question that we want to be a university that moves from good to great," Barchi said. "We have all the elements necessary to do that. Part of it is a building process. Part of it is a brand-recognition process for the greatness that’s already here."

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