Rap Video Introduces Prospective Students to Rochester

Thursday, March 15, 2012

The latest video created by the University of Rochester's Admissions Office gives prospective students facts and figures about the University with a hip hop twist.

In the video, released on Wednesday, March 7, popular all-male campus a cappella group, the Midnight Ramblers, rap in more than 20 locations, including the iconic Rush Rhees Library, I.M. Pei-designed Wilson Commons, and Rochester's underground subway tunnel. The video's chorus promises "one hundred percent reason you remember our name."

"We wanted high school students to see the many options available," said Satyajit Dattagupta, director of enrollment communications, who initiated the concept. "The music video captures the energy, enthusiasm, and creativity here."

Admissions counselor Michael Shea '09, '11W (MS) lent his talents as an amateur lyricist, drawing on his own experiences in Rochester courses including History of Jazz, taught by senior presidential advisor and University Dean Paul Burgett, and an address from energy secretary and Nobel physics laureate Steven Chu '70. Incorporating Rochester's flexibility for students to build their own curriculum and its place on Kaplan's 2007 "25 New Ivies" list made for an unusual rap challenge.

Along the way, Shea hoped high school students also will catch pop culture references like the Kardashian sisters and unique slices of Rochester life. "If we could have made it even better, we would see Alec Baldwin shopping with his mother," Shea joked, referencing local ads from regionally-headquartered grocery giant Wegmans.

See the video for yourself here. (Youtube link)

 

 

 

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