The University of California – one of the most prestigious public universities in the world – redesigned its logo to stay abreast of the times and attract new students.
But the move last week appears to have accomplished just the opposite, and university officials are trying to figure out what to do next.
The venerable university system has been hit with a New Media revolt that includes insults on Twitter, e-mail memes that mock the new look, Facebook spoofs, and calls for the new representation to be tattooed on its creator’s foreheads.
Experts say the episode is a cautionary tale on the dangers of image and marketing changes.
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