Kettering University Moves Into the Cloud with TargetX's Student Recruitment Manager

Tuesday, November 15, 2011

To help meet its ambitious recruiting goals, Kettering University has selected TargetX's cloud-based Student Recruitment Manager (SRM), a powerful CRM tool that will allow the admissions team to find best-fit students for the renowned cooperative education school.

"The SRM will enable us to work smarter, finding the right student at the right time and with just the right messages and strategies," said Karen Full, Director of Undergraduate Admissions for the Michigan college.  "And it will give each counselor the ability to take ownership of their territory and exercise control over their pool of prospects."

Because the SRM® is built on Force.com, the world's leading cloud-computing platform from Salesforce.com, Kettering recruiters will have the advantage of accessing the customer relationship management (CRM) system anytime and from anywhere.

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