Herbst At UConn: Building A Blockbuster, Block By Block

Friday, June 8, 2012
In 51 weeks on the job as the University of Connecticut president, Susan Herbst has heard a lot of advice โ€” but it's a fair bet no one has told her to aim higher. She's unabashed about UConn being not just a teaching and research machine but also an economic engine for the state. And to that end, the clear-speaking Herbst was right to the point Thursday morning at the Levy & Droney law firm's annual client and friends breakfast. "We hope to invent something like Gatorade," Hebst said. No, she wasn't talking about creating a soft drink. She's talking about a blockbuster. Gatorade, famously, was developed for the University of Florida Gators football team โ€” and its licensing put the university on the marketing map.

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