Haivision Network Video today announced an integration of its CoolSign(TM) digital signage solution with the Intel(R) Audience Impression Metrics Suite (Intel(R) AIM Suite) to deliver a groundbreaking new audience detection solution. With the Intel AIM Suite integration, CoolSign now offers sensor technology for anonymous viewer analytics to enable intelligent digital signage installations that deliver highly relevant, real-time content to the right users at the right time.
"Digital signage has become one of the fastest growing advertising and marketing channels, but its effectiveness depends on fresh, relevant, and highly targeted messaging. Just as important are the measurable results that help ensure that the right message is delivered to the right audience," said Peter Maag, Haivision's chief marketing officer. "Haivision's CoolSign and Intel AIM Suite are a powerful combination for today's most advanced digital signage deployments, enabling any retail organization to engage customers intelligently, track results, and continuously improve its ability to attract attention, inform, and sell."