Datamark and NoahIQ make it easier for institutions to immediately connect with prospective students online via live video

Wednesday, June 5, 2013

Datamark, the leader in data-driven enrollment marketing, has partnered with NoahIQ, the leader in cloud-based virtual communication systems for educational institutions.  The collaboration enables Datamark’s customer institutions to communicate in real-time with prospects and students via live video, audio or text.  Using NoahIQ analytics and systems, institutions not only contact prospective students first using virtual world technologies but, even more importantly, create a lasting professional and friendly first impression.

“More than ever, it’s critical to connect with prospective students and existing students in a manner that creates mutual trust and confidence.  Engaging them quickly at the very moment they are interacting with an institution’s brand and expressing interest is key,” said Tom Dearden, CEO of Datamark.  “It can help build meaningful relationships with students and shows a level of support that distinguishes their institution from others.”

When prospective students submit an inquiry online or visit an institution’s website, NoahIQ provides opportunities for representatives to immediately communicate via live video, audio and text.   Not only can representatives speak face-to-face with prospects and students, they can share custom content including enrollment documents, videos, web links and more.  Faculty, financial aid staff or other institutional representatives also can join the virtual communication. NoahIQ not only sets a new standard for communicating with prospective students, but also with students, graduates and more.

Mark Evans, President of NoahIQ stated, “NoahIQ provides institutions with the capability to focus their efforts on effective communication and collaboration with prospective students rather than endless hours of dialing the phone.  More effective conversations with prospective students provide opportunities to engage at critical points throughout their educational journey.   Most are tired of what appears to be telemarketing efforts.  I believe everyone prefers a professional and friendly face-to-face chat.”

NoahIQ uses rule-based analytics and other methods to create a virtual world connection at the right moment.  Its one-of-a-kind intelligence identifies a prospect’s device type and captures user browsing and search data history.  This level of insight allows schools to deliver a more personalized experience despite the fact that hundreds, if not thousands, of prospective students and others might be visiting their website at any given time.

Datamark is working with its clients to implement NoahIQ, which only requires an internet connection, web browser and webcam.  Datamark is also providing its clients with initial and ongoing training and support.  The collaboration with NoahIQ is part of Datamark’s ongoing strategic plan to provide the highest level, cutting edge digital media solutions to its clients.

About Datamark
Since 1987, Datamark has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students.  Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.