Colleges Wrestle With The Complicated Question Of Alcohol And Athletics

For Missouri football fans, alcohol — or at least reminders of which beer they should be swigging — is part of the game-day experience.

Tailgaters drink openly in campus parking lots while advertisements for Anheuser-Busch products are aired during games on the school’s statewide radio network and displayed on the Memorial Stadium scoreboard. The back page of the program features a full-page ad touting the “FAVORITE BEER OF TIGER FANS.”

“Nothing goes with game day like the just-right taste of Bud Light,” the message reads.

But there is one line that Missouri will not — and, in the Southeastern Conference, cannot — cross: tapping the keg at college events.