Campus Management Poll Reveals Two Thirds of Colleges and Universities Do Not Have a Lifetime Engagement Strategy

Friday, May 25, 2012

A poll conducted by Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, found that nearly two-thirds (64 percent) of colleges and universities do not have lifetime engagement strategies in place to support effective communications throughout the student lifecycle – applicant, student, alumni.

Although a third (36 percent) of respondents indicated that departments or campuses independently communicate with their constituents, creating major issues across their institutions, two-thirds (64.5 percent) of respondents indicated that various offices and departments would be likely to share student, alumni and donor information with each other.

Of those respondents whose university doesn’t have a lifetime engagement strategy, a majority (85 percent) recognizes its importance and have indicated that they are interested in developing a strategy.  Fourteen percent indicated their university has a strategy in place that is being implemented and 21 percent are in the process of developing a strategy.

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