Today’s universities with campus-wide, robust mobile broadband networks have secured an edge in marketing to technology-centered young adults. These young adults have embraced smartphones and are using applications that enable life on campus to be more secure, navigable, and fun. Apps are everywhere. They boost campus security by opening doors to residence halls, broadcast real-time audio and video to emergency dispatchers, use QR (Quick Response) codes to traverse campus grounds, and help students to meet up, check grades or assignments, and receive weather and class cancellation alerts.


