In their new book Remaking the American University: Market-Smart and Mission-Centered (Rutgers University Press; 2005; pp. 224; $24.95), authors Robert Zemsky, Gregory R. Wegner, and William F. Massey decry the competitive preoccupation with rankings. The admissions arms race, they say, is draining institutional resources and energies. Here has excerpted a portion of their newly-released book. For ordernig information visit Rutgers Press or Amazon.com.