TO MANY, THE TITLE <em>UNIVERSITY Business</em> is an oxymoron. The world of the university and the world of business are often perceived to be two very different cultures.
COLLEGE PRESIDENTS ARE increasingly called upon to defend the historic missions and principles on which their institutions were founded and to explain to prospective students, their families, and the public the value of the education they offer. However, college and university presidents also have an obligation to address social issues with direct or even tangential implications for higher education.
Most Americans reportedly believe that colleges and universities do a good job of educating students, but that hasn't prevented a debate from intensifying about the best ways to demonstrate students' "learning outcomes."
