As Financial Aid officers grapple with growing challenges, complexities, and demand, they turn--sometimes gratefully, sometimes uneasily--to today's technology solutions.
Customer Relationship Management, popularly referred to as CRM, is not something most people imagine as being an important part of how colleges and universities do business.
Auxiliary Services is no longer the black hole of campus expense. Today it is not only self-supporting, but generating revenue to fill institutional budget gaps.
With aid complexities multiplying, getting financial aid info to the students and families who need it most is now critical.
Navigating the financial aid application process is intimidating for most. So, imagine what it is like for the neediest students--those who enter the process with no college savings account and, most likely, no parent or family member who has ever been a college applicant.
These students are the ones who need aid the most, yet they make up the cohort of applicant that is often the least informed about the financial aid application process.
Successfully engineering change in a corporation is a process that only the most visionary CEOs can accomplish. Transforming an academic institution may be even harder.
