At the River Store in Ft. Pierce, Fla., it’s hard to miss the course textbooks stacked along multilevel, metal shelves, as well as the array of insignia T-shirts, sweatpants, hoodies, and caps bearing the Indian River State College logo and nickname, the Pioneers. These offerings have long been what generations of students, faculty, and alumni have come to expect at many of the almost 4,500 college stores across the country.


