Enrollment Matters

10 ways students search colleges today—and how to adapt

Understand how students choose a school, and recalibrate your approach for recruitment success

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

Keys to a more effective enrollment strategy

Predictive modeling, demographic data, and some common sense can fine-tune planning

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

The eighth edition of the Western Interstate Commission for Higher Education’s “Knocking at the College Door,” for example, paints a clear picture of projections in aggregate numbers and race/ethnicity patterns. If you have studied the maps developed by WICHE, you know that:

Seven ways enrollment managers can thrive today

Good enrollment leaders collaborate with campus colleagues who can help them meet objectives

While much has changed in enrollment management in recent years, one fact remains constant: the right kind of leadership is critical in achieving enrollment success. Several characteristics define leaders who are able to succeed within the realities of the profession today.

Broadening the view of enrollment tracking reports

Critical recruitment data elements you may be missing.

Most institutions have at their disposal a wealth of tools to track recruitment-related metrics throughout the year. If you checked with your admissions office in the fall it would, most likely, be able to share information about the number of prospects, inquiries, applicants, completed applicants, and admits compared to the prior year.

Where Do Enrollment Managers Fit in the Campus Organization?

Today’s enrollment challenges have impacted all sectors and strata of colleges and universities. Campus leaders are questioning whether their organizational models, as well as the roles and responsibilities of key enrollment players, are aligned for optimal enrollment success.