End Note

An Avoidable Crisis

Reflections on the University of Virginia situation

Relative calm now reigns at the University of Virginia after Helen Dragas, chairwoman of U.Va.’s Board of Visitors, tried to engineer dismissal of Theresa Sullivan, the university’s popular president. Now, Sullivan has retained her job, and Gov. Bob McDonnell has reappointed Dragas as Rector for a second term. Rector and president have made a public show of unity. The U.Va. drama involved poor governance practices that resulted in an entirely avoidable crisis.

B-School Outreach Scholarships

Committing to diversity and stressing inclusion with full scholarships

A common objective for business schools across the country is development of leadership skills. For this reason, MBA programs utilize team-based assignments, incorporate leader development in the core curriculum, and include a plethora of leadership and service opportunities in co-curricular offerings.

Innovation? Or Free Pass From Class?

The whys behind a week dedicated to creativity and innovative thinking on campus

Life can be insanely busy for students and non-students alike, especially near the mid-point of the semester. Rapid changes in technology have only managed to accelerate the pace even more with tweets and Facebook posts competing for our attention. Add in a few energy drinks or Starbucks lattés, and a formula has been created for an environment consisting of go, go, go with little time for pause and reflection.

Keeping Students on Board

Implementing a research and development approach

Student retention is a big problem that doesn’t get the attention it deserves. About one-third of college students fail to obtain a degree six years after taking their first college course, and the United States is no longer in the top 10 list of countries with the highest graduation rates, according to the College Board. The drop-out rate affects long-term economic prosperity nationwide. This is particularly true in an age where knowledge, creativity, and innovation are key drivers in a globalized economy.

After the Scandal

Rebuilding an Institution's Brand

Once a school like Penn State or Syracuse has gone through the ethical and public relations disaster of a child sexual abuse scandal ... what comes next? How do you fix what’s broken? Can you even think about rebuilding the brand?

Yes ... but it’s tough. It takes character, both for the organization and on a personal level.

Emerging from this kind of crisis means going through three different stages: denial, damage control, and decision. Lots of people, and lots of institutions, never make it through to that third stage.

The Hour When the Ship Comes In

A president’s tale of displaced students—and how administrators found them a home on the water

I’ve had a soundtrack to the events recounted here running through my mind: “Oh the time will come up / When the winds will stop / And the breeze will cease to be breathin’ / Like the stillness in the wind / ‘Fore the hurricane begins / The hour when the ship comes in…”

The “Rugged Individualist” versus the “Ivory Tower”

How the consumerist paradigm threatens higher education in America

Deep admiration for the self-made men and women of business is all but encoded into Americans’ DNA. This is all well and good. Where would we be if innovators like the late Steve Jobs were reviled instead of admired? Where would our colleges and universities be without the businesslike approach to management that has become their hallmark?

Engage Prospective Students With QR Codes

A marketer's perspective on how (and why) to incorporate them into a campaign

These days, most students are never more than an arm's reach away from their mobile phones. They live, eat, and even sleep near their phones, and increasingly, many of these devices are smartphones. A study from IDC Research found the worldwide mobile phone market grew nearly 20 percent year over year in the first quarter of 2011, fueled by high smartphone growth. Clearly, there is a growing opportunity to engage high school prospects via their mobile devices.

The Bayh-Dole Act Survives the Courts, but What's Next?

A former Senator's perspective on the state of technology transfer

In his 2011 State of the Union message, President Obama proclaimed that the "first step in winning the future is encouraging American innovation." The Bayh-Dole Act, which I co-sponsored with Senator Robert Dole in 1980, has done just that. I've watched with great interest as the Bayh-Dole Act has established our university technology transfer system as a model for the world by permitting universities, small businesses, and nonprofits to own and manage patentable inventions arising from research conducted in their labs using federal funds.

Time to Reveal What You Know About Students?

A case for data disclosure

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information? Economist Richard Thaler of The University of Chicago recently raised the notion that consumers could benefit if companies would turn the data they collect over to the public. His mantra is, “It’s my data--give it back!”

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