Robert A. Sevier

Articles by Robert A. Sevier

University Business, Nov 2006

A guide to laying the groundwork for an effective marketing strategy.

University Business, Sep 2006

Part four in a four-part series on strategies for building a highly effective senior team.

University Business, Jul 2006

A short letter from a college president to the school's chief marketing officer.

University Business, May 2006

A short letter from your chief marketing officer.

University Business, Apr 2006

A handful of lessons on building a brand

University Business, Mar 2006

Think Daringly, Execute Steadily Part three in a series on creating the effective marketing team.

University Business, Jan 2006

Part Two in a series on creating the effective marketing team

University Business, Nov 2005

Part one of a multipart series on strategies for building a highly effective senior team.

University Business, Sep 2005

Effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing chief in place is essential.

University Business, Jun 2005

First, get the right people on the bus.

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