Robert A. Sevier
Articles by Robert A. Sevier
University Business, Sep 2010
Ten years after higher ed became enamored with branding, a panel of university marketers talks about lessons learned.
University Business, Apr 2009
Take control of marketing trends to deliver a superior 'customer experience.'
University Business, Sep 2008
University Business, May 2008
University Business, Dec 2007
University Business, Jul 2007
Keep customer experience management in mind in marketing communication efforts.
University Business, May 2007
Learn how colleges and universities can benefit from using
these communities in marketing efforts.
University Business, Mar 2007
Before delving into the world of social networking as a way to promote a higher ed institution, consider the marketing implications.
University Business, Feb 2007
University Business, Jan 2007
Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment.
