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At least once a month I get the phone call. A client wants to hire a chief marketing officer (CMO). Do I have a job description they can use?

When about 1,650 freshmen started their classes at Duke University (N.C.) last fall, they arrived bearing more than the typical tools of education. Each was equipped with an Apple iPod.

Faculty and staff at Southern Methodist University in Dallas gathered on Monday afternoon for an emergency response session that had been scheduled for months. Little did they know how quickly they would put the lessons to use.

It all started with the living room drapes. As my wife stood back to appraise the job I did hanging the drapes, I had an eerie sensation that something wasn't quite right.

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