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Some people wear T-shirts and sweatshirts emblazoned with their alma mater's name. Others display bumper stickers on their cars. The younger set may even stick athletic shorts on their bumpers, proudly bearing a school's logo for all the world (walking behind them) to see.

Faculty and staff at Southern Methodist University in Dallas gathered on Monday afternoon for an emergency response session that had been scheduled for months. Little did they know how quickly they would put the lessons to use.

Research institution leaders who keep on thinking that any company is dying to spend its research dollars on their institution just might wind up in the dog house (or somewhere close to it). Or at least that's what one university president believes.

At least once a month I get the phone call. A client wants to hire a chief marketing officer (CMO). Do I have a job description they can use?

When about 1,650 freshmen started their classes at Duke University (N.C.) last fall, they arrived bearing more than the typical tools of education. Each was equipped with an Apple iPod.

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