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Ask an admissions, financial aid, or enrollment management officer about their institution's "ratings." The conversation will likely turn to how the school stacks up in college guidebooks or U.S. News rankings.

What does collaboration mean to you? And how can it help your school meet its goals and possibly generate revenue?

Licensing Dollars Boost Higher Education's Bottom Line

It tantalizes the best millennial students with colorful and personalized brochures, screaming the student's name and interests.

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