Just as today's leader must have a handful of essential qualities and characteristics, the members of the effective marketing team must possess these qualities. The first, of course, is the desire, like the leader, to orbit a worthy vision.
Think about all of the job candidates you've interviewed over the past several years. There's a very good chance that one-third of them lied on their resume.
Ask an admissions, financial aid, or enrollment management officer about their institution's "ratings." The conversation will likely turn to how the school stacks up in college guidebooks or U.S. News rankings.
What does collaboration mean to you? And how can it help your school meet its goals and possibly generate revenue?
FUNCTION: Rec center and student lounge
Licensing Dollars Boost Higher Education's Bottom Line
The annual fall dust-up over the rankings published by U.S News & World Report, The Princeton Review, and others has finally died down.