It is all about being known. And while we may occasionally squabble over nomenclature (Is it brand? Image? Reputation?), we all believe, at our core, that it is better to be known than not. When the right people are aware of you and value and support the position you hold, life is better.
Here is an easy question to lead off with, a soft lob down the middle for University Business sluggers: What do the following cities and towns have in common: Amherst, Cambridge, Berkeley, Huntsville, Madison, Ann Arbor, Princeton, Chapel Hill, and Palo Alto?