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This is the second in a two-column series. The first, published in May 2006, was an anonymous letter from a chief marketing officer to a college president.

It's not uncommon for a capital campaign or annual fund drive to focus on scholarships or need-based grants. Here's how financial aid officers can help advancement staff make their fundraising case-and avoid pitfalls in establishing endowed scholarship programs.

It's a new day at Harvey Mudd. Known for its focus on engineering, science, and mathematics education, the 700-student liberal arts school-part of California's Claremont Colleges consortium-has done well in realizing its vision of attracting the brightest students.

Real estate is a modern American obsession. What the neighbors got for their house is a leading suburban backyard barbecue topic.

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