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Restoring Free Speech and Liberty on Campus

Cambridge University Press (www.cambridge.org), 294 pp., $28.99

There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:

A widely felt need

Presidential support

A clear goal in mind

A common language

A solid research foundation

One would think that what a campus does within its own borders matters mainly to the institution itself and the local zoning board. But officials at George Washington University in Washington, D.C., have learned that neighbors want to have a say in these matters, too.

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